At the beginning, SR Cosmetics only distributed products that were owned by other companies. By mid-2007, SR Cosmetics started to produce its first product, which was a health product named EZiBreathe. EZiBreathe was formulated to relief nose allergies, sinusitis, asthma and other problems related to breathing.

EZiBreathe was sold in small shops around the Selangor and Kuala Lumpur areas. Starting from here, due to evidence of its effectiveness, consumer demand for EZiBreathe grew. From day to day, the response for this product grew and was spread by word of mouth. Response was so good that consumers were willing to travel from places as far as Penang, Kedah, Terengganu and Kelantan.

Due to the overwhelming response, SR Cosmetics has opened its doors to dealers starting from April 2008, to help to market EZiBreathe at a national level.

Our Mission

SR Cosmetics understands homeopathy, and we understand families. As a result, SR Cosmetics develops homeopathic formulas specifying the highest quality natural ingredients following the strictest standards for preparation.

Owner’s background

The owner of the business is Pn. S. Rosmawati binti S. Zahir. This 39 year old businesswoman possess a wide experience in the field of health and beauty. She has a degree in Management, Entrepreneurship and Cosmetic Beauty as well.

EZiBreathe was conceptualised from her own experience of suffering from nose allergies and sinusitis for more than 20 years. She tried various treatments from traditional to modern treatments. Now, this health problem has been passed down to her two daughters. Not satisfied with the results of the other medicines on her children, she sought an alternative treatment that was safer and did not bring about any side-effects.

Researching on the internet, she learnt about homeopathy treatment and tried it. After 5 years of research and treatment under the assistance of a local healthcare expert, her nose allergies and sinusitis, as well as her children were lessened and controlled.

More importantly, EZiBreathe is made from 100% natural ingredients and does not bring about any long-term or short-term side-effect. From there, she started selling EZiBreathe on a small scale to share its benefits with other consumers.